noi

Poured with a dense, fine-grained head of foam and a rich, smooth finish, draught Guinness stands as a true hallmark of noi, an underground bar tucked beneath the streets of Aoyama. Maintained under exacting quality standards, this draft beer shares the spotlight with another house signature: richly spiced curries bursting with vibrant aromas.

Distinctive Curries Packed with Spice

The curry selection includes a rotation of daily specials, giving diners plenty of choices. The perennial favorite, Melting Butter Chicken Curry, folds the tangy lift of mango pickle into a smooth, creamy gravy loaded with tender braised chicken. Other creations show off distinct spice profiles, such as the Mackerel Lemon Curry with coconut and fresh coriander—marrying savory fish notes with bright citrus—and a Dry Hot Keema Curry featuring robust ground meat with a fiery edge. On weekday afternoons, solo patrons frequently drop in for a quick, hearty lunch, while evening bar guests often order a bowl to cap off a night of drinks.

Herbal Spirits and Big-Screen Gatherings

Beyond Guinness, the back bar carries an extensive array of rare herbal liqueurs, spirits, and wines. With their pronounced herbal bouquets and concentrated sweetness, the digestifs and herbal liqueurs make a compelling alternative for sipping slowly into the night. A 80-inch screen overlooks the floor, drawing lively groups during football matches and sports broadcasts, while quiet evenings invite peaceful solo drinks at the counter. Open on weekdays from midday straight through to late night, noi accommodates whatever pace you bring, whether stopping by for a full meal or just an unhurried pint.